How we operate

STATEMENT OF RESPONSIBLE BUSINESS PRINCIPLES

In our Articles of Association we have specified that we will seek to follow the five principles of a purpose driven business developed by Blueprint for Better Business as set out below:

  1. Have a purpose which delivers long term sustainable performance
    • Operates true to a purpose that serves society, respects the dignity of people and so generates a fair return for responsible investors.
    • Enables and welcomes public scrutiny of the alignment between stated purpose and actual performance.
  2. Honest and fair with customers and suppliers
    • Seeks to build lasting relationships with customers and suppliers.
    • Deals honestly with customers, providing good and safe products and services.
    • Treats suppliers fairly, pays promptly what it owes and expects its suppliers to do the same.
    • Openly shares its knowledge to enable customers and suppliers to make better informed choices.
  3. A responsible and responsive employer
    • Treats everyone with dignity and provides fair pay for all.
    • Enables and welcomes constructive dialogue about its behaviour in keeping true to its purpose.
    • Fosters innovation, leadership and personal accountability.
    • Protects and nurtures all who work for it to ensure people also learn, contribute and thrive.
  4. A good citizen
    • Considers each person affected by its decisions as if he or she were a member of each decision-maker’s own community.
    • Seeks and provides access to opportunities for less privileged people.
    • Makes a full and fair contribution to society by structuring its business and operations to pay promptly all taxes that are properly due.
  5. A guardian for future generations
    • Honours its duty to help protect the natural world and conserve finite resources.